Portfolio

Website Design, Analytics, and SEO:

For Predock Taos Condos, I built a site in Wordpress to highlight the history of the resort, display the natural beauty of the area, and link to emergency services for guests. A secure area of the site provided contracts and other documentation for owners to access. 

For National Geographic, I developed multiple iterations of their K-12 product catalog website at ngl.cengage.com, including segmenting products by curricular area, effectively marketing highly complex programs, adding form submissions to generate interest, engagement, and leads, tagging the site for Google Analytics, and optimizing the site for search engines.

For Hedi's Shoes, I developed a website, creating content, and securing a domain name.

For Saffron Café, I developed a website, created a menu, online ordering options, product photography, added Yelp reviews, and created a catering menu to highlight the best this small, but well-loved and incredibly tasty, café has to offer.

Print Marketing and Collateral:

For Saffron Café, I designed a series of six 20" x 30" signs depicting photos of the dishes and building the brand of the café. These signs immediately increased traffic into the café by 25%.

I also created a wall menu that categorized the dishes the café served and made it easy to order.

Content Marketing:

For IT Management and 101VOICE I developed a drip email campaign to build brand and highlight issues central to K-12 campuses.

In addition, I developed a blog as a living, breathing repository of content generated to build brand trust and affinity for the organization.

Digital Collateral:

For Berlitz's Cultural Consulting department, I built Powerpoint presentations for numerous consulting engagements, sourcing images, as well as building charts and images from scratch, finessing slide timing and animations, and creating electronic workbooks for workshop participants to activate their learning.