Digital Marketing
Project Management
Systems Analysis | Integration
• Traditional marketing: organizing focus groups, customer events, content marketing, collateral development and design; brochures, posters, flyers, mailers, product positioning, value proposition
• Digital marketing: website development, online collateral; PDF content, customer engagement form submissions, blog development and content creation, email design, deployment, analytics gathering reporting, business intelligence, SEO
• Contact/Customer segmentation: database development, segmentation parameters, customer, lead, prospect identification
• System integration: connecting corporate customer relationship management (CRM), enterprise resource planning (ERP), marketing automation platform (MAP), and e-commerce platform to allow for data sharing and end-to-end analytics to create business efficiencies
• Project management: Project Management Professional (PMP) certification, versed in agile, waterfall, and scrum, risk identification, stakeholder identification and communication, project documentation, business and technical requirements