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Resume


Jill Movahedi, PMP
Carmel, CA 93922             
linkedin.com/in/jillmovahedi
jillmovahedi@gmail.com                    
831.277.5800

Digital Strategy & Customer Experience Leader
Customer Experience | Digital Marketing | Project & Program Management

Seasoned customer experience leader bringing data-driven marketing, marketing automation, sales enablement, and project management skills and experience to her business consulting strategy. Strengths include a passion for building trusting client relationships, marketing strategy and execution, operational effectiveness with a focus on technology enablement, automation, and partner management.

Areas of Expertise
  • Client relationship building, focusing on retention, renewals & upselling, for SaaS products
  • IT Project Management
  • 10+ years on time Project Management & delivery; team manager / leader
  • Data-driven Marketing; detail oriented; 10+ years Analytics & Reporting
  • 15+ years Marketing Automation; team leadership experience
  • Small, private company to large, corporate merger; matrixed organizations 
  • Business level API integration; Proficient business to technical translation
  • Customer Relationship Management

Professional Experience

Acquia, Boston, MA (remote)
Marketing Cloud Consultant (2022-2023)
  • Provided onboarding, implementation, adoption/value realization, renewal, expansion and advocacy digital consulting services for high value clients using Customer Data Platform incorporating AI & ML
  • Strategic advisor on CDP, personalization, email campaigns, and customer data best practices
  • Demonstrated value to clients by sharing successful strategies used by other clients while seeking to understand a customer's business context and goals & success definition using the product. Highly focused on renewals and upselling add-on products; escalation management
  • Serviced 10 clients (mid-market & enterprise; Fortune 500) worth $10M in ARR, delivering quarterly executive business reviews to C-level execs and accomplishing 93% renewal rate (vs 90% goal)
  • Envisioned and compiled a comprehensive onboarding plan to train incoming consultants.
IT Management Corp, Santa Clara, CA
Director, Technology Alliances (2018-2022)
  • Via strategic and tactical marketing automation, grew pipeline 150% & revenues from $7M to $10M
  • Facilitate quoting, negotiate pricing, processing and invoicing of orders to achieve maximum profits
  • Manage agile IT projects from procurement to scheduling; business stakeholder communication to resourcing, managing risk and incorporating project management principles and best practices.
  • Go-to-market strategy and execution for UCaaS platform and network solution provider and customer success manager for 35 SMB clients totaling $2M in ARR achieving a 99% renewal rate
  • Collaborated with vendors to develop mutually beneficial channel business relationships, capitalizing on industry trends, and promoting customer engagement in the SLED market
  • Managed digital marketing program; content creation, print collateral, presentation material, social media marketing, and search engine optimization, segmentation, lead generation, and scoring.

National Geographic Learning | Cengage, Monterey, CA
Marketing Technology Manager (2011 to 2018) 
Planned and executed the digital marketing strategy.
  • Developed system to push sales quotes directly into e-commerce, reducing time from placing order to booking revenue, as well as reducing labor costs.
  • Built an e-commerce portal serving both B2B and B2C customers generating $2M in revenue and scaling to process $150M in revenue.
  • Conceptualized an analytics tracking and reporting process to show the customer journey through all digital marketing touches; from email campaigns to social media to marketing site through to e-commerce.
  • Managed conflicting priorities and diverse personalities of Technology and Creative teams through aggressive deadlines to build corporate website post-acquisition marketing K-12 products more effectively in a fully responsive format, resulting in 50% traffic increase.
  • On a weekly basis, managed work tickets into active sprints and backlog, via an agile approach, to create iterative improvements to our online interfaces.

National Geographic School Publishing, Monterey, CA
Interactive Marketing Manager (2009 to 2011)
Planned, developed, managed and executed initiatives to grow market share through finding new customers and increasing loyalty among existing customers.
  • Developed an online curricular subscription portal, in collaboration with global teams, to roster K-12 students and keep track of purchased and used subscriptions.
  • Contracted and managed outsourced teams while managing a strict web development budget.

Hampton-Brown, Carmel, CA
Webmaster (2004 to 2009)
Planned content updates, interfaced for performance issues.
  • Developed an online subscription dashboard that provided school districts with ability to manage concurrent subscriptions resulting in $.5M in additional revenue.
  • Conceptualized, designed, and maintained secure web portal for sales representatives to order sample materials, determine inventory levels, track shipments, and download sales tools that contributed to 30% increase in sales.
  • Hired and led design/development team, based in India, which built the company’s first corporate website with integrated e-commerce, building specific features based on needs of the business. Designed and implemented instant access capabilities to first online product upon purchase, resulting in increased web traffic (20K unique visitors per month).

Education and Credentials

Bachelor of Science in Business Administration and Marketing, University of the Pacific, Stockton, CA
Certificate, Graphic Design and Visual Communications, University of California Extension, Santa Cruz, CA
Project Management Professional (PMP) certification, PMI member ID: 5666756, certificate #2557253

Technical Skills
  • Marketing & Martech: Acquia Customer Data Platform (CDP), Product Information Management (PIM) (CMS), Wordpress (CMS), EnterpriseOne (ERP), SEO, Endeca search platform, Acquia Campaign Studio, Eloqua, MindMatrix (MAP), Magellan (CRM), Autotask (CRM), Google Ads
  • Project Management Tools: Agile methodologies, JIRA, Workfront, MS Project, Excel
  • Analytics: Google Analytics, Omniture Site Catalyst, Adobe Analytics, Looker
  • Design: Dreamweaver, InDesign, Photoshop, Illustrator, MS Office Suite
  • Productivity Tools: MS Office Suite, Google Workspace, Gainsight, Salesforce
  • Database Tools: Microsoft SQL Server, T-SQL, IIS, Access
  • Languages and Coding: Python, JavaScript, HTML, ASP, .NET, C++, Bootstrap

Affiliations
Competent Toastmaster (CTM), Toastmasters International

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Portfolio

Website Design, Analytics, and SEO: For Predock Taos Condos , I built a site in Wordpress to highlight the history of the resort, display the natural beauty of the area, and link to emergency services for guests. A secure area of the site provided contracts and other documentation for owners to access.  For National Geographic, I developed multiple iterations of their K-12 product catalog website at ngl.cengage.com , including segmenting products by curricular area, effectively marketing highly complex programs, adding form submissions to generate interest, engagement, and leads, tagging the site for Google Analytics, and optimizing the site for search engines. For Hedi's Shoes , I developed a website, creating content, and securing a domain name. For Saffron Café , I developed a website, created a menu, online ordering options, product photography, added Yelp reviews, and created a catering menu to highlight the best this small, but well-loved and inc
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Traditional Marketing Digital Marketing Project Management Systems Analysis | Integration •  Traditional marketing: organizing focus groups, customer events, content marketing, collateral development and design; brochures, posters, flyers, mailers, product positioning, value proposition • Digital marketing: website development, online collateral; PDF content, customer engagement form submissions, blog development and content creation, email design, deployment, analytics gathering reporting, business intelligence, SEO • Contact/Customer segmentation: database development, segmentation parameters, customer, lead, prospect identification • System integration: connecting corporate customer relationship management (CRM), enterprise resource planning (ERP), marketing automation platform (MAP), and e-commerce platform to allow for data sharing and end-to-end analytics to create business efficiencies • Project management: Project Management Professional (PMP) certification, versed i
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