Skip to main content

Posts

Showing posts from October, 2019

Portfolio

Website Design, Analytics, and SEO: For Predock Taos Condos , I built a site in Wordpress to highlight the history of the resort, display the natural beauty of the area, and link to emergency services for guests. A secure area of the site provided contracts and other documentation for owners to access.  For National Geographic, I developed multiple iterations of their K-12 product catalog website at ngl.cengage.com , including segmenting products by curricular area, effectively marketing highly complex programs, adding form submissions to generate interest, engagement, and leads, tagging the site for Google Analytics, and optimizing the site for search engines. For Hedi's Shoes , I developed a website, creating content, and securing a domain name. For Saffron CafĂ© , I developed a website, created a menu, online ordering options, product photography, added Yelp reviews, and created a catering menu to highlight the best this small, but well-loved and inc
Traditional Marketing Digital Marketing Project Management Systems Analysis | Integration •  Traditional marketing: organizing focus groups, customer events, content marketing, collateral development and design; brochures, posters, flyers, mailers, product positioning, value proposition • Digital marketing: website development, online collateral; PDF content, customer engagement form submissions, blog development and content creation, email design, deployment, analytics gathering reporting, business intelligence, SEO • Contact/Customer segmentation: database development, segmentation parameters, customer, lead, prospect identification • System integration: connecting corporate customer relationship management (CRM), enterprise resource planning (ERP), marketing automation platform (MAP), and e-commerce platform to allow for data sharing and end-to-end analytics to create business efficiencies • Project management: Project Management Professional (PMP) certification, versed i